Founders Story & Design Philosophy


 A watch enthusiast himself, Founder Jeff Freeman’s fascination with watches was inherited from his father Melvin Freeman Sr, who had different timepieces in his collection. It was his father who outfitted him with his 1st watch. Still to this day, Jeff wears his father’s timepiece as a sentiment to his legacy. In 2016, as a hobby in his spare time he started designing watch ideations and would share them with friends and family to hear their opinions. The overwhelming admiration and support encouraged him to make his passion more than a hobby.


His watch designs are inspired by his birthplace of Washington D.C. An historical as well as eclectic city, the nation’s capital has a rich culture in fashion that is often overlooked. Our brand thrives on innovative design and quality. In each designed timepiece, Jeff incorporates that uniqueness of D.C. nostalgia.


We founded Tate Whalun with one simple goal in mind: to offer watch enthusiast a way of expressing their lifestyle through our premium designed timepieces and accessories at an amazing price. Our collection of timepieces are designed to make a statement in any setting. 

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