Founders Story & Design Philosophy




We firmly believe that the watch you wear on your wrist is more than a simple fashion accessory that keeps track of time. In our opinion, it's a direct representation of your character and style.Tate Whalun's story began in 2018. Without any background in the watch industry, Founder Jeff Freeman started designing timepieces as a hobby. Jeff envisioned watch designs and products that aesthetically embodied the roots of his birthplace of Washington D.C. Both a historical and eclectic city, the Nation’s Capital has a rich culture in fashion that is often overlooked. The products we produce are made from high quality materials with a design approach of classic simplicity. Our Mission is to expose our customers to unique merchandise that "Make a Statement" with any outfit or occassion.